I'm loving it
Shades of last Sunday
The Day The Earth Stood Still
I've been meaning to do a regular series on Swiss advertising, which I find quite interesting for various reasons. Mostly it's quite fun. The following is a recent example (apologies for the poor scan from a newspaper).
Using the film promo as an ad spoof is not a new idea, but this has a little twist for me that says something about Switzerland. The event being advertised is the big timetable change that occurs every year. Often it doesn't mean many big changes, but in a country where public transport is an integral part of life, even small timetable changes have to be taken seriously. I know many times and connections by heart for example (sad bastard I hear you say).
So what is this? Self mocking or just trying to inject some fun into a regular ritual?